Synopsis: Cloverfield is a 2008 monster/horror film produced by J. J. Abrams, directed by Matt Reeves, and written by Drew Goddard. Prior to the films release, Paramount Pictures carried out a viral marketing campaign to promote the film. The campaign included viral tie-ins similar to the Lost Experience.[4] The film follows five young New Yorkers who throw their friend a going-away party on the same night that a gigantic monster attacks the city. First publicized in advance screenings of Transformers, the project was released on January 17 in New Zealand and Australia, on January 18 in North America, and on February 1 in the Republic of Ireland and the UK.